This week, like so many of us, I went to the florist for Valentine’s day.  There were two people in front of me in line.  When the florist brought out a somewhat meager bouquet and told the first person in line it would cost $95 the young man looked astonished.  He sheepishly said that was much more than he had in mind and after some discussion with the florist the customer just turned and walked out of the store.  The second person then stepped up and went through the same discussion.  He said he only had $30 to spend and wanted to know what he could get.  After 10 minutes of heartbreaking discussion the florist convinced him to spend $50, a number that was almost double what the customer wanted to spend.  I wondered if I stood there all day how many similar discussions would I have seen? Continue reading →