After months of discussion and anticipation, this is the weekend we finally get to see the HBO movie “Game Change” which is a behind the scenes look at the 2008 election.  It should be interesting, to say the least, but perhaps it should challenge us in the pharmaceutical industry to look at “Game Changers” in our own world and see how prepared we are to deal with the fallout.

This week, there was a report that a consumer coalition filed a lawsuit against eight major pharmaceutical companies claiming the “coupons” used to offset patient co-pays were illegal.  I don’t want to comment on the whether the lawsuit has any merit, but would rather question how prepared are we should this lawsuit succeed.  How many patients would the typical brand lose if patients had to pay the entire tier three co-pay?  This has the potential to create some chaos. Continue reading →