It is a new week and marketing people all over the country are waiting to see the weekly prescription report.  Everyone crosses their fingers, holds their breath and hopes that things ticked up just a little.  Excuses are ready just in case.  We all know that the results are a function of market share and the size of the market.  Other than DTC do we really think enough about growing the overall healthcare market?

Kaiser reported on a study last week that is really quite shocking.  We all know that doctor visits have been down for the last two years, but the results of this study should be quite troubling to everyone involved in healthcare.  One in five (20%) of adults with an “unmet medical need” are not going to the doctor because of cost issues.  This number has almost doubled over the last decade!  The scary part is that many of these people actually have insurance and just can’t afford the co-pay or deductible. Continue reading →